USystems

Marketing strategy, social media management and design support for data centre cooling specialists.

The challenge

USystems were pretty much invisible on social media due to inconsistent posting. They knew their clients were hanging out on LinkedIn but had no idea how to make a proper impact there. Plus, their brand was looking a bit all over the place - different vibes at exhibitions, inconsistent marketing materials, and touchpoints that didn't feel like they belonged to the same company.

The work

Marketing Strategy
Social media management
Brand Refresh
Exhibition stand design
Videography
Marketing literature

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The story

USystems design and manufacture data centre cooling solutions and containment systems - basically, they're the people making sure those massive server farms don't melt down. Founded back in 2003 and now part of Legrand, their mission is all about making data centres more efficient and sustainable, cutting down energy consumption and carbon footprints. But here's the thing - they knew what they were doing technically, they just needed help figuring out how to tell that story strategically.

That's where we came in. We're now into year two with the USystems team, and honestly, we've all become bit of data centre nerds in the process. Our team had to get their heads around a pretty technical world, but that's what makes everything we create hit different now. From their exhibition stands to their LinkedIn posts, it's not just pretty content - it's stuff that actually means something to their audience. Every touchpoint now feels like USystems, whether someone meets them at a trade show or stumbles across their social media.

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The result

USystems went from social media ghosts to having a proper voice that people in the industry actually listen to. More importantly, everything feels connected now - their exhibition presence, videos, social content, and marketing materials all sing from the same hymn sheet. They're not just posting for the sake of it anymore - every piece of content has a purpose and shows off what they really know.

The happy customer...

At USystems, we've worked with The Brady Creative to enhance our social media presence, and the results have been exceptional.

From the outset, they demonstrated an impressive ability to understand and accurately convey the complex technical terms unique to our industry. This deep understanding has been crucial in effectively communicating our brand's message to our target audience.

Their creativity and strategic approach have significantly improved our social media engagement. The tailored content they produce resonates with our audience and aligns perfectly with our brand identity.

The Brady Creative's friendly team has made the collaboration smooth and enjoyable, always willing to listen and adapt. We highly recommend them to any business looking to elevate their social media strategy with expert knowledge and innovative solutions.