Broad Horizons

Marketing strategy and rebrand for a Northamptonshire psychotherapy practice.

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The challenge

To build a marketing strategy with the team and create a modern and professional brand identity with a spark of play. The new brand needed to appeal to the parents, carers, teachers, and local authorities and it needed to work fluidly across social media, email, print, and the website.

The work

  • Marketing strategy and quarterly content calendar 
  • Brand creation, tone of voice, and brand guidelines
  • Stationery design (business cards, letterhead, event signage, and building signage)
  • Brand audience and sector research 
  • Ongoing monthly marketing meetings and consultancy

The story

For 17 years, Broad Horizons has provided specialist psychotherapy services to people across Northamptonshire. From adult and child therapy services to training and room hire for professionals in the space, they are known for their trauma-informed approach. 

The team originally approached us to help with their Marketing Strategy and through this process, we all agreed that the brand needed modernising to appeal to the variety of audiences they are targeting. 

With new and impactful marketing content in the works, the brand needed to match.

The result

Through the marketing strategy process, we quickly established that a big part of the Broad Horizons brand is about equality and embracing our differences. It was important to the team that the new branding had a new modern edge but still encapsulated the personality of the practice. 

Since launching the new brand and marketing content, Broad Horizons has seen a nearly 40% increase in website visits and huge increases in social media traffic and engagement across channels.

The happy customer...

We can't express enough how grateful we are for the outstanding support we've received from The Brady Creative in our marketing and brand elevation journey. Thanks to their innovative ideas and strategic approach, our brand has seen remarkable growth and recognition. Thank you, Brady Creative, for making us feel not just like clients, but like cherished members of the Brady Bunch!

Hannah Slaymaker

Business Dev & Training Manager
Broad Horizons
Broad Horizons

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