Why focus on how your brand looks, feels & sounds?
Straight talk - Your brand is more than your logo.
Every touchpoint in your business is part of your brand.
How it looks
- your brand assets
Find yourself slightly wincing when you see content going out from your business?
Your logo, your typeface, your colour palette, your stationary, your literature and slide decks, your website. All touchpoints that you want representing your business in its best light, right?
Because, first impressions really do count.
How it sounds
- your tone of voice
If somebody walked into your premises or met your team, would their experience match the experience they get when reading your social media content, emails, or website?
If the two don’t marry, your potential clients will quickly feel a disconnect.
How it feels
- the experience
Over the phone, in meetings, at networking events. When prospects or clients interact with the people in your business, does their experience match the brand image you are presenting to the world?
Are you confident in the experience you are creating?
How it translates
- the feeling
When all of the above come together, your brand should make people feel a certain way.
Assured? Happy? Safe? Inspired?
What kind of emotions do you want your brand to evoke in your ideal clients?
We are immensely proud of what we are going to unveil next week and from the feedback so are the team. Amazing Brady’s!
The journey with The Brady Creative was smooth, easy and fun! The end result is a great and relevant new brand!
The end result is fantastic! A brand that represents this creative hub with style, character, and class.
Consistency here we come
Knowing your audience
+ consistent brand
= powerful connection
Most of our strategy workshops are ½ a day. It then takes up to a couple of weeks to put your strategy together. We present our suggestions back to you and your team and if you are happy with our concepts, it is then time to build your assets. All in all, the process from the workshop to 1st designs should take no more than 6 weeks.
When you think of some of your favourite brands, what is it about them that you are drawn to? Branding is what differentiates businesses and the products that we love. There will be businesses out there similar to yours. The difference is, how good is their brand in comparison to yours?
A brand without a strategy behind it is far more likely not to connect with the target audiences that you need to buy into it. A brand strategy doesn’t have to be chapter and verse and super intense, but it does need to be clear. Having a strategy will help put your brand out into the market with confidence and clarity.
Yes. Everything we do for our clients has strategy at its heart.
A brand strategy is essentially where we figure out how you want your brand to be presented to the world from here on in. We form a plan for how your brand is going to look, feel and sound. We are looking to showcase your brand in its best possible light.
Within a brand strategy, we look at the core values of your brand, how you want to be perceived to the outside world (namely your ideal target clients), the characteristics of your brand, colour palettes, typography, and your mission and vision.
We always start with strategy, but we can also help deliver your marketing plans. Our in-house team and trusted partners are ready to help get that intentional marketing of yours out there 🤙🏼
New brand from scratch? An evolution of your existing brand? We’ve got you. You know what designers are like - chomping at the bit for those branding projects!
The foundations. The substance. The opportunity to emote and persuade. Our copywriters are here to put character into your copy that will get the right people talking to you.
Having a spicy brand is one thing but making sure it is consistent is another. Stationary, literature, presentations, social media images - we can help.
The shop window to your business. The place people check for credibility. With our partners, we can design a website that converts for you.
Fancy a look behind the scenes at Brady HQ?
This is the place 👇🏼