Why did your last marketing strategy fail?
You were full of excitement, had your strategy in your head but soon abandoned it when you felt overwhelmed?
Let me take a guess as to why? 🤔
Your expectations were high and you thought this time it’ll be different…
✅ I am going to be super organised
✅ I have got a strategy and it’ll make me better at marketing
✅ I have so many ideas for content and it’s going to look great
But then some realities kicked in…
❌ It’s overwhelming keeping up with this on top of everything else
❌ My creative juices aren’t flowing and it’s becoming a chore
❌ My content isn’t getting any better or gaining any engagement
And just like that, your strategy goes out the door!🚪
9 times out of 10 it’s because:
👉🏼 Your strategy is too complex and too big
👉🏼 You’ve set unrealistic KPI’s
👉🏼 You haven’t based your strategy on your target audience and are using a scattergun approach
Don’t abandon it at the first hurdle.
Re-evaluate. Strategise. Make it bite-size and achievable.
Be consistent with the above.
You’ve got this 💪🏼
For those of you who are implementing your marketing strategy day-to-day in your business…
How is it going?
#marketingstrategy #marketingtips #strategicmarketing