Podcasting is an area of marketing that more of our clients have been getting involved with, so today we’re putting together some of our essential tips to get you started in what can be an exciting and beneficial medium… enjoy!
Why is podcast marketing so dang effective?
- It offers the chance to really connect with new customers. If your customer listens to one of your episodes, that could be an hour they’ve spent hanging out in your virtual company – and if you have a backlog they can binge from, then they might spend a few days hearing your voice!
- Podcasting has great content-recycling potential! Pop clips onto TikTok or Instagram Reels, use scripts as the copy for your LinkedIn posts, and get SEO with every episode from turning your show notes into a blog post.
- Position yourself as an industry expert. Podcasts are more common than they used to be, but they’re not everywhere! As such, they offer a sense of prestige and experience that will help customers see the value and skill within your work.
Sound pretty dang fabulous? We think so too. Here’s The Brady Creative guide to how to get into podcasting – enjoy!
Start now, invest later
So often, folks feel that they can’t record their podcast because they don’t have a microphone, a recording booth, and aren’t sure what a pop guard is. These additions are all great to have, but they’re not needed to record your very first episode. Instead, concentrate on using what you have – maybe your phone, maybe your laptop – to simply experiment and see if it’s the medium for you. If you’re hooked and in love, by all means start looking at a better mike and some good software. Don’t make the splurge until you know it’s a marketing channel you’re willing to stick with.
Decide on your niche, but know things can change
Having a niche, or core theme, for your podcast will make so many things easier:
- You’ll be able to come up with ideas more easily, because a clear theme will give your thoughts direction.
- It’ll help listeners get a sense of what to expect from your podcast, rather than being greeted with something totally new every week.
- You can create a more loyal fan base who love the angle and subjects you cover.
Having a niche is huge, but just know that there’s no need to be married to yours forever. Plenty of longstanding podcasts have pivoted over the years, so it’s a concept frequent podcast listeners will be extremely familiar with. Try something out, see how you like it, but if it’s not for you, don’t be afraid to adjust.
Create in seasons to avoid burnout
Which brings us nicely to the next point: you can release your podcast in seasons if you prefer! This is a great way to ensure that any pivots feel a little more seamless, plus it can hugely help in avoiding burnout.
By releasing your show in seasons of 10, 20, or even 30+ (you’re in charge), you ensure that you’ll get a little downtime between producing seasons and it can hugely help in planning your content. You could even launch seasons in line with quieter seasons for your business or for when you’re about to release a new offering.