How do you know when it’s time to get support with your social media? It’s a question we see lots of our clients asking, and we often find they’ve come to us after months if not years of struggling solo. Outsourcing anything in our businesses can be scary…
It’s made a whole lot easier when you know that it’s the right thing to do, and that the timing is right too! So today, we’re sharing how to recognise the signs that your business needs you to outsource your social media… so that you can start growing, instead of struggling. It’s time to switch things up (or get the experts in) if…
📉 You don't know which platforms work for your audience
The worst thing about social media is that you can sink a lot of resources into platforms that your target audience doesn't use! You need to be sharing content exclusively to the platforms where your audience likes to spend their time. Sinking hours into platforms that your dream customers don't engage with will yield frustrating results and hurt your bottom line. If you have absolutely no idea which apps your target audience uses, it might be time to get some support. You want to be sure that all your future content efforts will be seen.
❌ You aren't showing up consistently
We are always telling folks that inconsistent efforts = inconsistent results. It’s reasonable to expect most businesses to be posting every week and at least a couple of times each week. If your posting schedule involves posting just a couple of times a month, it’s a sign that external support would really make a difference! (Plus, your posts should be consistent in their tone and design – if followers don't recognise your content immediately, professional help will be hugely beneficial.)
🙅🏽♀️ You’re unsure how to measure and benchmark your platforms (or don't know what that means to begin with)
Measuring and benchmarking platforms will be second nature to a reputable social media specialist… but if that was all jargon to you, it’s time to get help! Not doing this will mean struggling on in the dark… ensure you have clarity on your social media presence by getting help if you need it.
👎🏼 You’re struggling to make social media a priority
If you consistently find yourselves forgetting to post, or pushing social media to the bottom of your to-do list, you are missing out on its massive potential. 60% of the world's population uses social media, with the average daily usage being at 2 hours and 24 minutes. If you aren't showing up on social platforms regularly, you are losing out on one of the most effective marketing tools out there.
🤝 You are a small team with no marketing resource
If you are looking for really disappointing results, having nobody to champion your social media will do the trick! It’s hard to get your social media up to scratch if you don't have a marketing resource to make that happen. This is where external support can transform your social media; with experts at the helm, you will quickly see a difference over your DIY efforts.
Found yourself nodding along to this post? We’re here to help! Head over to book a discovery call and we’ll kickstart your social media presence this year 💥
