Vulcan Works

Strategy first Branding for Northampton serviced office company.

The challenge

The team at Oxford Innovations needed to create a brand identity that fits with the local creative vibe of Northampton's Creative Quarter.

The brand needed to appeal to professional, innovative, and most of all, creative businesses that can be used for both on and offline promotional activities.

The work

Internal workshops and stakeholder engagement
Audience and sector research
Analysis; USP and positioning development
Brand narrative, pillars and comms/marketing roadmap
Concept development and iteration
Brand identity & guidelines
Language and Tone of Voice
Assets design
Feedback and iteration activity

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The story

In the heart of Northampton’s culture quarter and surrounded by heritage buildings, the Vulcan Works is designed to support creatives and build community.

Oxford Innovations was working with West Northamptonshire Council looking to create a brand for the innovation centre that coexists with Northampton's Cultural Quarter and compliments the old Vulcan Works building.

Through recommendation, the team invited The Brady Creative to tender for the project.

The result

Vulcan Works has a brand that stands out, is strong, reflects its industrial heritage and coexists with the rest of the cultural quarter's personality.

The identity has been built to galvanise those that work in the building and inspire those that aspire to be there. We want those that grow there to be proud. To communicate and support one another, whilst the team at Vulcan Works assist in enabling their growth.

When people think of Vulcan Works we want them to think of style, creativity, and how modern ways of working come together in a heritage building.

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The happy customer...

What a pleasure it has been working with The Brady Creative on the branding for The Vulcan Works. From start to finish it has been so easy working with the team and I was very impressed with how quickly they became in tune with the project. The end results are fantastic! A brand that represents this new creative hub with style, character, and class.